Pop up displays

Many companies use pop up displays when they venture in to the trade show arena. They are great for beginning exhibitors since [most of them] are very easy to set up, they are compact and pack into one case and can ship UPS, FedEx or in your car.

Many large companies also have a few pop up displays on hand because of their minimal costs for showing as opposed to their large custom displays that require van line shipping, drayage and labor to set it up.

These are great for relaying your companies message in a dynamic way and, for the most part, the graphics that you decide on will make or break your presentation.

The drawback to the standard pop up displays are their limitations to the available extra items and additions that you can include with your display.

In the past few years, there have been a lot of exciting new variations on the standard pop up exhibit. You can change the shape of the pop up frame that curves from top to bottom. You can have individual graphics in each panel. You can go withe fabric for your backwall panels that is permanently attached to the frame:

(Craig Mlasko is the owner of The Works Displays & Exhibits in San Jose, CA and has 20 years experience in the trade show and marketing industries.)