Wednesday, April 15, 2009

Rental trade show displays

In the trade show industry, we see trends come and go based on new products or materials or the sign of the times. During these times, we are seeing more companies go with rentals. This can be explained by uncertain circumstances in the economy or with the companies themselves.

Like everything else, there are pluses and minuses for using rentals. My recommendations on when to use a rental are based on:
  1. How many shows a year are you doing? If you are doing one show a year, it may benefit your budget. It will cost less per year and you don't pay for storage.
  2. Cost. If you are doing more than 2 - 3 shows a year, it may be best to purchase. While renting is less on a one time usage, it is only about 1/2 to 2/3 of the cost of a purchase. So, if you do a few shows a year, you would pay for the display in a few shows.
  3. Look of your display. On a rental, we use exhibits that can be used again and again. If you need a customized look, you may be limited on what is available. We can customize most rentals to fit your needs and message, but you may have to give a little on your design options.
The types of displays are the same as purchasing. You can rent pop up displays, modular exhibits and full custom displays. You can even rent double deck structures and hanging banners. These displays would need some surfaces to be refinished and new graphics to be added.

So, while things are still up in the air, trade show exhibit rentals may be your best bet.

Craig Mlasko is the owner of The Works Displays & Exhibits which offers all types of exhibits from rentals to pop up displays to full turnkey custom exhibits,